Web design covers a wide variety of skills and disciplines in the development and maintenance of websites through the use of a combination of various software programs. The different areas of website design include user interface design, web graphics design, authoring; web publishing; search engine optimization; and proprietary coding.
User interface design, also known as user-interface design, is the process of designing websites to make them easy for users to use, including using a mouse, keyboard, or any other device that makes using a computer easy. The user-interface design will incorporate elements such as buttons, menus, text boxes, menus and drop-down lists. In order to keep the web pages simple and easy to use, it is often possible to develop user-interface design by using a web design company, who will usually take images or graphics from the client’s website and convert it into a format that is easy to view. The web developer may also use other methods such as CSS (Cascading Style Sheets) to change certain elements on the web page.
A web publishing service usually provides a number of services to help users publish their websites, such as creating web sites and adding them to directories; adding HTML codes for website promotion and search engines such as Google and Yahoo; adding multimedia files such as videos; and also developing the back-end web application to manage the back-end website management. When creating a website, web publishing companies typically use a number of different tools to create a website including WordPad, Microsoft Word; Photoshop; Corel Draw; Access; AutoCAD; Joomla; and Dreamweaver.
The web authoring system, also known as HTML, is the programming language used to create a web page. There are many different kinds of web authoring systems including Perl, Java, PHP, and ASP, all of which have their own set of rules for creating a webpage.
Search engine optimization is an integral part of all web projects and is a process of improving the search engine ranking of a website by using various techniques and tools. One of the most effective methods is article marketing; this is where a website publishes articles to various article directories with a link pointing to its website, and these articles are written about the company, and sometimes a link to the website itself. This method will ensure that the website’s link is seen by search engines and that will improve its ranking in the search engines. This is one of the oldest methods of optimizing a website, and can be done with either hiring a service or doing the SEO yourself.
In recent years, the use of proprietary coding, or coding that is created by a professional web development company, has become more common. Web developers and programmers who create proprietary code will add code to the website that will increase the web site’s search engine ranking through the use of various methods, such as links, keywords, meta tags, back-links, etc. This method of increasing the ranking of a website will require knowledge of various programming languages, which requires hiring a professional web developer who has specialized knowledge of these coding languages, and will require that the developer is able to pay for such software through either a contract with the website’s owner or freelance work. This is very time consuming and requires that the developer has a high level of expertise with programming languages.